How Betting Odds Drive Fan Engagement – Across All Channels

Sports media leaders know that betting boosts fan interest. Yet, adding odds to sports coverage needs careful planning. This way, the content enhances the story instead of taking away from it. The opportunity to deliver fan engagement through odds is large. At the start of the decade, the U.S. sports betting market was new. About… Continue reading How Betting Odds Drive Fan Engagement – Across All Channels

UFC Underdogs in Title Fights

There is an undeniable charm in seeing an underdog succeed in the UFC. They are the fighters that most people dismiss and the fighters with the astronomical odds on 22Bet, who step into that cage and defy the odds. Title fights are generally predictable, but now and again, one brave human being will create a… Continue reading UFC Underdogs in Title Fights

How to Bet on Esports: A Beginner’s Guide

Esports betting has rapidly become one of the most exciting areas in the online gambling world. With millions of fans following professional gaming tournaments for titles like League of Legends, CS2, Dota 2, and Valorant, it was only a matter of time before wagering became a natural extension of this growing entertainment scene. For newcomers, however, esports betting can… Continue reading How to Bet on Esports: A Beginner’s Guide

Sports Betting Markets Explained: Futures, Props, and More

Sports betting offers a variety of markets beyond simply picking a winner. For both new and experienced bettors, understanding the types of bets available is essential to developing effective strategies and managing risk. Markets like futures, proposition bets, and totals add depth to wagering and allow for more nuanced betting decisions. The diversity of betting… Continue reading Sports Betting Markets Explained: Futures, Props, and More